{"id":5444,"date":"2024-04-28T10:29:59","date_gmt":"2024-04-28T10:29:59","guid":{"rendered":"https:\/\/andmedia.co.jp\/blog\/?p=5444"},"modified":"2024-04-28T10:29:59","modified_gmt":"2024-04-28T10:29:59","slug":"%e3%82%aa%e3%82%a6%e3%83%b3%e3%83%89%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%81%aekpi%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%ad%e5%ae%9a%e3%81%a7%e6%84%8f%e8%ad%98%e3%81%99%e3%81%b9%e3%81%8d%e3%83%9d","status":"publish","type":"post","link":"https:\/\/andmedia.co.jp\/blog\/5444\/","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3068\u306f\uff1f\u8a2d\u5b9a\u3067\u610f\u8b58\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3084\u624b\u9806\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u63a1\u7528\u306e\u305f\u3081\u306b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u3092\u59cb\u3081\u3066\u307f\u305f\u3051\u3069\u3001\u4e2d\u3005\u6210\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u3068\u3044\u3046\u65b9\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u9069\u5207\u306b\u904b\u7528\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u76ee\u6a19\u8a2d\u5b9a\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306fKPI\u3068KGI\u306e\u8a2d\u8a08\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001KPI\u306b\u3064\u3044\u3066\u306e\u89e3\u8aac\u3084\u3001KPI\u306e\u8a2d\u5b9a\u624b\u9806\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3046\u3048\u3067\u610f\u8b58\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/andmedia.co.jp\/blog\/5444\/#%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%8C%E5%8F%AF%E8%83%BD%E3%81%AA%E6%8C%87%E6%A8%99%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\" >\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/andmedia.co.jp\/blog\/5444\/#%E9%81%94%E6%88%90%E3%81%A7%E3%81%8D%E3%82%8B%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%AE%E7%8F%BE%E5%AE%9F%E7%9A%84%E3%81%AA%E7%9B%AE%E6%A8%99%E3%82%92%E6%8E%B2%E3%81%92%E3%82%8B\" >\u9054\u6210\u3067\u304d\u308b\u30e9\u30a4\u30f3\u306e\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u63b2\u3052\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/andmedia.co.jp\/blog\/5444\/#%E4%B8%AD%E9%95%B7%E6%9C%9F%E7%9A%84%E3%81%AA%E7%9B%AE%E6%A8%99%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\" >\u4e2d\u9577\u671f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/andmedia.co.jp\/blog\/5444\/#%E6%9C%9F%E9%99%90%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%97%E3%81%A6%E8%A8%88%E7%94%BB%E3%82%92%E7%AB%8B%E3%81%A6%E3%82%8B\" >\u671f\u9650\u3092\u8a2d\u5b9a\u3057\u3066\u8a08\u753b\u3092\u7acb\u3066\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/andmedia.co.jp\/blog\/5444\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\" >\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/andmedia.co.jp\/blog\/5444\/#PV%E6%95%B0%E3%81%AE%E7%9B%AE%E5%AE%89%E3%81%AF%E3%81%A9%E3%82%8C%E3%81%8F%E3%82%89%E3%81%84%E3%81%A7%E3%81%99%E3%81%8B%EF%BC%9F\" >PV\u6570\u306e\u76ee\u5b89\u306f\u3069\u308c\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/andmedia.co.jp\/blog\/5444\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%AF%E3%81%A9%E3%82%8C%E3%81%8F%E3%82%89%E3%81%84%E3%81%AE%E9%A0%BB%E5%BA%A6%E3%81%A7%E8%A1%8C%E3%81%86%E3%81%A8%E8%89%AF%E3%81%84%E3%81%A7%E3%81%99%E3%81%8B%EF%BC%9F\" >\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u3069\u308c\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u884c\u3046\u3068\u826f\u3044\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/andmedia.co.jp\/blog\/5444\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E8%A9%95%E4%BE%A1%E5%9F%BA%E6%BA%96%E3%82%92%E6%95%99%E3%81%88%E3%81%A6%E3%81%8F%E3%81%A0%E3%81%95%E3%81%84\" >\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8a55\u4fa1\u57fa\u6e96\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/andmedia.co.jp\/blog\/5444\/#%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E9%81%8B%E7%94%A8%E4%BB%A3%E8%A1%8C%E3%81%AA%E3%82%89and_media%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE\" >\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u4ee3\u884c\u306a\u3089and media\u682a\u5f0f\u4f1a\u793e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/andmedia.co.jp\/blog\/5444\/#%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9A%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%81%AF%E9%81%8B%E7%94%A8%E7%9B%AE%E7%9A%84%E3%81%AB%E5%BF%9C%E3%81%98%E3%81%A6%E8%A8%AD%E5%AE%9A%E3%81%97%E3%82%88%E3%81%86\" >\u307e\u3068\u3081\uff1a\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u904b\u7528\u76ee\u7684\u306b\u5fdc\u3058\u3066\u8a2d\u5b9a\u3057\u3088\u3046<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"i-0\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5449\" src=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/austin-distel-gUIJ0YszPig-unsplash-1.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/austin-distel-gUIJ0YszPig-unsplash-1.jpg 800w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/austin-distel-gUIJ0YszPig-unsplash-1-300x200.jpg 300w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/austin-distel-gUIJ0YszPig-unsplash-1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u3053\u3068\u3002<span style=\"color: #137bae;\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3068\u306f\u3001\u7c21\u5358\u306b\u8a00\u3048\u3070\u4e2d\u9593\u76ee\u6a19\u306e\u3053\u3068<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u534a\u5e74\u9593\u306710kg\u4f53\u91cd\u3092\u843d\u3068\u3059\u30c0\u30a4\u30a8\u30c3\u30c8\u306e\u76ee\u6a19\u3092\u7acb\u3066\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u5834\u5408\u306eKPI\u306f\u3001\u300c1\u65e55km\u306f\u6b69\u304f\u300d\u300c\u5915\u98ef\u306f600\u30ad\u30ed\u30ab\u30ed\u30ea\u30fc\u306b\u6291\u3048\u308b\u300d\u306a\u3069\u306e\u3088\u3046\u306a<strong>\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u76ee\u6a19<\/strong>\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u300c\u534a\u5e74\u9593\u306710kg\u4f53\u91cd\u3092\u843d\u3068\u3059\u300d\u3068\u3044\u3046\u76ee\u6a19\u3053\u305d\u304cKGI\u3068\u3044\u3046\u6307\u6a19\u3067\u3059\u3002<span style=\"color: #137bae;\"><strong>\u305d\u308c\u305e\u308c\u306e\u610f\u5473\u3084\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u6027\u3092\u9069\u5207\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b<\/strong><\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-1\"><span class=\"ez-toc-section\" id=\"KPI%E3%81%A8KGI%E3%81%AE%E9%81%95%E3%81%84\"><\/span>KPI\u3068KGI\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>KPI\u306f\u300cKey Performance Indicator\u300d\u306e\u7565\u3067\u300c<strong>\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19<\/strong>\u300d\u3068\u3044\u3046\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4e00\u65b9\u3001KGI\u3068\u306f\u300cKey Goal Indicator\u300d\u306e\u7565\u3067\u300c<strong>\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19<\/strong>\u300d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>KGI\u3092\u300c<span style=\"color: #137bae;\"><strong>\u6700\u7d42\u7684\u306b\u9054\u6210\u3057\u305f\u3044\u76ee\u6a19<\/strong><\/span>\u300d\u3068\u3057\u3001KPI\u3092\u300c<span style=\"color: #137bae;\"><strong>\u6700\u7d42\u76ee\u6a19\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u9014\u4e2d\u7d4c\u904e\u3092\u56f3\u308b\u6307\u6a19<\/strong><\/span>\u300d\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>KPI\u306e\u9805\u76ee\u306e\u4f8b<\/p>\n<ul>\n<li>PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09<\/li>\n<li>SS\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u30fb\u8a2a\u554f\u56de\u6570\uff09<\/li>\n<li>UU\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09<\/li>\n<li>CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<\/li>\n<li>\u76ee\u6a19\u30da\u30fc\u30b8\u3078\u306e\u5230\u9054\u6570<\/li>\n<li>\u81ea\u7136\u691c\u7d22\u6d41\u5165\u6570<\/li>\n<li>\u691c\u7d22\u9806\u4f4d10\u4ee5\u5185\u6570<\/li>\n<li>SNS\u30b7\u30a7\u30a2\u6570<\/li>\n<li>\u914d\u4fe1\/\u6295\u7a3f\u6570<\/li>\n<\/ul>\n<p>KGI\u306e\u4f8b<\/p>\n<ul>\n<li>\u58f2\u4e0a\u9ad8<\/li>\n<li>\u5229\u76ca\u7387<\/li>\n<li>\u6210\u7d04\u4ef6\u6570<\/li>\n<li>\u7533\u3057\u8fbc\u307f\u6570<\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u3001\u8a2d\u5b9a\u3059\u308bKGI\u306b\u3088\u3063\u3066\u3001KPI\u306f\u4e0a\u8a18\u3068\u540c\u3058\u6307\u6a19\u306b\u306a\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001<span style=\"color: #137bae;\"><strong>\u9069\u5207\u306aKPI\u306e\u8a2d\u5b9a<\/strong><\/span>\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3 id=\"i-2\"><span class=\"ez-toc-section\" id=\"KPI%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B%E5%BF%85%E8%A6%81%E6%80%A7\"><\/span>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001KGI\u9054\u6210\u306b\u5411\u3051\u3066\u3084\u308b\u3079\u304d\u3053\u3068\u304c\u660e\u78ba\u306b\u306a\u308a\u3001<strong>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u9806\u8abf\u306b\u9032\u3093\u3067\u3044\u308b\u304b\u306e\u5224\u65ad\u6750\u6599<\/strong>\u3068\u3057\u3066\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u76ee\u6a19\u307e\u3067\u306e\u4ef6\u6570\u3084\u6570\u5024\u306b\u9054\u3057\u306a\u3044\u898b\u8fbc\u307f\u3067\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u308c\u3070\u3001\u8ecc\u9053\u4fee\u6b63\u3057\u305f\u308a\u6539\u5584\u6848\u3092\u7acb\u6848\u3057\u305f\u308a\u3068\u3044\u3063\u305f\u5bfe\u7b56\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001KPI\u3092\u8a2d\u5b9a\u305b\u305a\u306b\u904b\u7528\u3092\u7d9a\u3051\u308b\u3068\u3001\u30b4\u30fc\u30eb\u304b\u3089\u898b\u305f\u73fe\u5728\u4f4d\u7f6e\u304c\u56f3\u308c\u307e\u305b\u3093\u3002\u3084\u308b\u3079\u304d\u30bf\u30b9\u30af\u3084\u6539\u5584\u3059\u3079\u304d\u70b9\u304c\u628a\u63e1\u3057\u3065\u3089\u304f\u306a\u308a\u3001<strong>\u6210\u679c\u304c\u51fa\u306a\u3044\u72b6\u614b\u306e\u307e\u307e\u30ba\u30eb\u30ba\u30eb\u3068\u3044\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u77ed\u671f\u9593\u3067\u7d50\u679c\u304c\u51fa\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f<span style=\"color: #137bae;\"><strong>\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7dad\u6301\u3082\u91cd\u8981<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>KPI\u3092\u8a2d\u5b9a\u3057\u3001<strong>\u4e2d\u9593\u76ee\u6a19\u3092\u63b2\u3052\u308b\u3053\u3068\u3067\u6700\u7d42\u76ee\u7684\u306b\u5230\u9054\u3059\u308b\u307e\u3067\u306e\u9053\u3057\u308b\u3079<\/strong>\u3092\u7acb\u3066\u3084\u3059\u304f\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7dad\u6301\u3082\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"i-3\"><span class=\"ez-toc-section\" id=\"%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E3%81%8B%E3%82%89%E8%80%83%E3%81%88%E3%82%8BKPI\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u304b\u3089\u8003\u3048\u308bKPI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5446\" src=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/austin-distel-wD1LRb9OeEo-unsplash-1.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/austin-distel-wD1LRb9OeEo-unsplash-1.jpg 800w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/austin-distel-wD1LRb9OeEo-unsplash-1-300x225.jpg 300w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/austin-distel-wD1LRb9OeEo-unsplash-1-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>KPI\u8a2d\u5b9a\u306e\u969b\u306b\u3001<strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u610f\u8b58\u3057\u3066\u8003\u3048\u308b<\/strong>\u3068\u3088\u308a\u5177\u4f53\u7684\u306b\u6c7a\u3081\u3084\u3059\u304f\u3001\u30d6\u30ec\u304c\u751f\u3058\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001<span style=\"color: #137bae;\"><strong>\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u30fb\u7533\u8fbc\u306b\u81f3\u308b\u307e\u3067\u306e\u9053\u7b4b\u3092\u8868\u3057\u305f\u3082\u306e<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u6c17\u6301\u3061\u3084\u884c\u52d5\u3092\u898b\u3048\u308b\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u6c17\u6301\u3061\u306b\u5909\u5316\u304c\u751f\u3058\u3066\u8cfc\u5165\u306b\u81f3\u3063\u305f\u304b\u304c\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u5909\u5316\u3092\u6307\u3059\u300c<strong>\u614b\u5ea6\u5909\u5bb9<\/strong>\u300d\u304c\u8d77\u3053\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3057\u3066\u3001<span style=\"color: #137bae;\"><strong>\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9069\u5207\u306b\u9032\u884c\u3067\u304d\u3066\u3044\u308b\u304b\u304c\u5224\u65ad<\/strong><strong>\u3067\u304d\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f8b<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<th style=\"width: 21.195%;\"><\/th>\n<th style=\"width: 28.805%;\">\u6f5c\u5728\u30e6\u30fc\u30b6\u30fc<\/th>\n<th style=\"width: 50%;\" colspan=\"2\">\u9855\u5728\u30e6\u30fc\u30b6\u30fc<\/th>\n<\/tr>\n<tr>\n<th style=\"width: 21.195%;\">\u30e6\u30fc\u30b6\u30fc\u614b\u5ea6<\/th>\n<td style=\"width: 28.805%;\">\u8a8d\u77e5<\/td>\n<td style=\"width: 25%;\">\u8208\u5473\u95a2\u5fc3\u30fb\u691c\u7d22<\/td>\n<td style=\"width: 25%;\">\u884c\u52d5<\/td>\n<\/tr>\n<tr>\n<th style=\"width: 21.195%;\">\u30b9\u30c6\u30c3\u30d7<\/th>\n<td style=\"width: 28.805%;\">\u96c6\u5ba2<br \/>\n\uff08\u30b5\u30a4\u30c8\u30a2\u30af\u30bb\u30b9\uff09<\/td>\n<td style=\"width: 25%;\">\u30d5\u30a1\u30f3\u5316<br \/>\n\uff08\u8a18\u4e8b\u306e\u95b2\u89a7\u72b6\u6cc1\uff09<\/td>\n<td style=\"width: 25%;\">\u6210\u679c\u7372\u5f97<br \/>\n\uff08\u6210\u679c\u72b6\u6cc1\uff09<\/td>\n<\/tr>\n<tr>\n<th style=\"width: 21.195%;\">\u4e3b\u306a\u6307\u6a19<\/th>\n<td style=\"width: 28.805%;\">\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u9806\u4f4d<br \/>\n\u30fbPV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09<br \/>\n\u30fbSS\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\uff09<br \/>\n\u30fbUU\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09<br \/>\n\u30fbCV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<br \/>\n\u306a\u3069<\/td>\n<td style=\"width: 25%;\">\u30fb\u76f4\u5e30\u7387<br \/>\n\u30fb\u30b5\u30a4\u30c8\u5b9a\u7740\u7387<br \/>\n\u30fb\u30da\u30fc\u30b8\u518d\u8a2a\u7387<br \/>\n\u30fb\u30b9\u30af\u30ed\u30fc\u30eb\u7387<br \/>\n\u30fb\u30da\u30fc\u30b8\u56de\u904a\u7387<br \/>\n\u30fb\u65b0\u898f\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5272\u5408<br \/>\n\u306a\u3069<\/td>\n<td style=\"width: 25%;\">\u30fbCV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u306e\u3088\u3046\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u73fe\u6642\u70b9\u3067\u306e\u72b6\u6cc1\u3092\u610f\u8b58\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u691c\u8a0e\u3057\u3001\u9069\u5207\u306bKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"i-4\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%89%8B%E9%A0%863%E3%82%B9%E3%83%86%E3%83%83%E3%83%97\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306e\u8a2d\u5b9a\u624b\u98063\u30b9\u30c6\u30c3\u30d7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5448\" src=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/nick-fewings-zF_pTLx_Dkg-unsplash-1.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/nick-fewings-zF_pTLx_Dkg-unsplash-1.jpg 800w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/nick-fewings-zF_pTLx_Dkg-unsplash-1-300x200.jpg 300w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/nick-fewings-zF_pTLx_Dkg-unsplash-1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u624b\u9806\u3067\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u904b\u7528\u76ee\u7684\u306b\u5408\u308f\u305b\u3066KGI\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<li>KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li>SMART\u306e\u6cd5\u5247\u3092\u6d3b\u7528\u3057\u3066KPI\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d\u3059\u308b<\/li>\n<\/ol>\n<h3 id=\"i-5\"><span class=\"ez-toc-section\" id=\"1%E9%81%8B%E7%94%A8%E7%9B%AE%E7%9A%84%E3%81%AB%E5%90%88%E3%82%8F%E3%81%9B%E3%81%A6KGI%E3%82%92%E6%98%8E%E7%A2%BA%E3%81%AB%E3%81%99%E3%82%8B\"><\/span>1.\u904b\u7528\u76ee\u7684\u306b\u5408\u308f\u305b\u3066KGI\u3092\u660e\u78ba\u306b\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u307e\u305a\u306f\u3001<strong>\u6700\u7d42\u76ee\u7684\u3067\u3042\u308bKGI\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/strong><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u76ee\u7684\u306f\u300c<strong>\u30ea\u30fc\u30c9\u7372\u5f97<\/strong>\u300d\u300c<strong>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/strong>\u300d\u300c<strong>\u30ea\u30af\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0<\/strong>\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3082\u3057\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u76ee\u7684\u3068\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u6700\u7d42\u76ee\u7684\u306f\u58f2\u4e0a\u5411\u4e0a\uff08\u7533\u8fbc\u4ef6\u6570\u5897\u52a0\uff09\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u5834\u5408\u3001KGI\u306f\u300c<strong>\u58f2\u4e0a<\/strong>\u300d\u300c<strong>\u53d7\u6ce8\u4ef6\u6570<\/strong>\u300d\u306a\u3069\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5927\u524d\u63d0\u3068\u3057\u3066\u3001<strong>KPI\u306f\u3042\u304f\u307e\u3067\u4e2d\u9593\u76ee\u6a19<\/strong>\u306e\u305f\u3081\u3001<span style=\"color: #137bae;\"><strong>\u6700\u7d42\u76ee\u7684\u3067\u3042\u308bKGI\u3092\u5b9a\u3081\u307e\u3057\u3087\u3046\u3002<\/strong><\/span><\/p>\n<h3 id=\"i-6\"><span class=\"ez-toc-section\" id=\"2KPI%E3%83%84%E3%83%AA%E3%83%BC%E3%82%92%E4%BD%9C%E6%88%90%E3%81%99%E3%82%8B\"><\/span>2.KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6b21\u306b\u3001KPI\u306e\u8a2d\u5b9a\u3092\u3059\u308b\u305f\u3081\u306b\u3001<strong>KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210<\/strong>\u3057\u307e\u3059\u3002<\/p>\n<p>KPI\u30c4\u30ea\u30fc\u3068\u306f\u3001<strong>KGI\u3068KPI\u306e\u95a2\u4fc2\u6027\u3092\u30c4\u30ea\u30fc\u578b\u306b\u53ef\u8996\u5316<\/strong>\u3057\u305f\u3082\u306e\u3002<span style=\"color: #137bae;\"><strong>\u539f\u56e0\u3084\u89e3\u6c7a\u7b56\u3092\u78ba\u8a8d\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u5177\u4f53\u7684\u306a\u8003\u3048\u65b9\u306f\u3001KGI\u3092\u9802\u70b9\u3068\u3057\u3001\u305d\u306e\u4e0b\u306bKPI\u3092\u4f53\u7cfb\u7684\u306b\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u3092KGI\u3068\u3059\u308b\u5834\u5408\u3001\u58f2\u4e0a\u306e\u5411\u4e0a\u306b\u306f\u8a2a\u554f\u8005\u6570\u3084\u8cfc\u5165\u7387\u3001\u6ce8\u6587\u5358\u4fa1\u306a\u3069\u3092\u9ad8\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8003\u3048\u307e\u3059\u3002\u8a2a\u554f\u8005\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u3001\u65b0\u898f\u3068\u30ea\u30d4\u30fc\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u76ee\u6a19\u3092\u7acb\u3066\u3001\u300c\u691c\u7d22\u6d41\u5165\u6570\u300d\u300cSNS\u6d41\u5165\u6570\u300d\u306a\u3069\u306eKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3046\u3048\u3067\u5927\u5207\u306a\u306e\u306f\u3001<span style=\"color: #137bae;\"><strong>\u5404\u968e\u5c64\u3067\u6570\u5024\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u7d50\u679c\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/strong><\/span>\u3067\u3059\u3002\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3066\u3001\u4f55\u3092\u3059\u3079\u304d\u304b\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-7\"><span class=\"ez-toc-section\" id=\"3SMART%E3%81%AE%E6%B3%95%E5%89%87%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%A6KPI%E3%81%AE%E5%A6%A5%E5%BD%93%E6%80%A7%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\"><\/span>3.SMART\u306e\u6cd5\u5247\u3092\u6d3b\u7528\u3057\u3066KPI\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>KPI\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3057\u305f\u3089\u3001KPI\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d\u3057\u307e\u3059\u304c\u3001<strong>SMART\u306e\u6cd5\u5247\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081<\/strong>\u3067\u3059\u3002<\/p>\n<p>SMART\u306e\u6cd5\u5247\u3068\u306f\u3001Specific\u3001Measurable\u3001Achievable\u3001Relevan\u3001Time-bounded\u306e5\u3064\u306e\u82f1\u5358\u8a9e\u306e\u982d\u6587\u5b57\u304b\u3089\u53d6\u3063\u305f\u8a00\u8449\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<th style=\"width: 34.4233%;\">Specific\uff08\u5177\u4f53\u7684\uff09<\/th>\n<td style=\"width: 65.5767%;\">\u5177\u4f53\u7684\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u76ee\u6a19\u304b<\/td>\n<\/tr>\n<tr>\n<th style=\"width: 34.4233%;\">Measurable\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09<\/th>\n<td style=\"width: 65.5767%;\">\u6570\u5b57\u3067\u6e2c\u5b9a\u53ef\u80fd\u304b<\/td>\n<\/tr>\n<tr>\n<th style=\"width: 34.4233%;\">Achievable\uff08\u9054\u6210\u53ef\u80fd\uff09<\/th>\n<td style=\"width: 65.5767%;\">\u73fe\u5b9f\u7684\u306b\u9054\u6210\u53ef\u80fd\u306a\u6570\u5b57\u3067\u3042\u308b\u304b<\/td>\n<\/tr>\n<tr>\n<th style=\"width: 34.4233%;\">Relevant\uff08\u95a2\u9023\u6027\uff09<\/th>\n<td style=\"width: 65.5767%;\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u76ee\u7684\u3068\u306e\u95a2\u9023\u6027\u306f\u3042\u308b\u304b<\/td>\n<\/tr>\n<tr>\n<th style=\"width: 34.4233%;\">Time-bound\uff08\u671f\u9650\u304c\u660e\u78ba\uff09<\/th>\n<td style=\"width: 65.5767%;\">\u9054\u6210\u671f\u9650\u306f\u660e\u78ba\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e0a\u8a18\u3092\u8e0f\u307e\u3048\u3066SMART\u306e\u6cd5\u5247\u306b\u5247\u3063\u305fKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001<span style=\"color: #137bae;\"><strong>\u5177\u4f53\u7684\u3067\u73fe\u5b9f\u7684\u306a\u6570\u5024\u3092\u6c7a\u5b9a\u3067\u304d\u307e\u3059<\/strong><\/span>\u3002<strong>\u632f\u308a\u8fd4\u308a\u306e\u969b\u306b\u3082\u3001\u305d\u306e\u8a08\u753b\u304c\u6b63\u3057\u304b\u3063\u305f\u304b\u3092\u691c\u8a3c\u3059\u308b<\/strong>\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2 id=\"i-8\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E8%A8%AD%E5%AE%9A%E4%BE%8B%EF%BD%9C%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA%E5%88%A5\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u4f8b\uff5c\u30d5\u30a7\u30fc\u30ba\u5225<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5450\" src=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/campaign-creators-pypeCEaJeZY-unsplash-1.jpg\" alt=\"\" width=\"800\" height=\"579\" srcset=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/campaign-creators-pypeCEaJeZY-unsplash-1.jpg 800w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/campaign-creators-pypeCEaJeZY-unsplash-1-300x217.jpg 300w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/campaign-creators-pypeCEaJeZY-unsplash-1-768x556.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u7d9a\u3044\u3066\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u4f8b\u3092\u30d5\u30a7\u30fc\u30ba\u5225\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30a7\u30fc\u30ba\u5225\u3067\u691c\u8a0e\u3059\u308b\u7406\u7531\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u72b6\u6cc1\u3084\u6d41\u5165\u6570\u304c\u305d\u306e\u6642\u3005\u3067\u5909\u5316\u3057\u3001<span style=\"color: #137bae;\"><strong>\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3066\u8a2d\u5b9a\u3057\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b<\/strong><\/span>\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>KPI\u306f\u521d\u671f\u304b\u3089\u305a\u3063\u3068\u540c\u3058\u6570\u5024\u306e\u307e\u307e\u306b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u898b\u76f4\u3057\u3092\u3057\u3066\u66f4\u65b0\u3059\u308b<\/strong>\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-9\"><span class=\"ez-toc-section\" id=\"%E7%AB%8B%E3%81%A1%E4%B8%8A%E3%81%92%E5%88%9D%E6%9C%9F\"><\/span>\u7acb\u3061\u4e0a\u3052\u521d\u671f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u7acb\u3061\u4e0a\u3052\u521d\u671f\u306f\u3001<strong>\u904b\u55b6\u4f53\u5236\u306e\u57fa\u76e4\u3092\u4f5c\u308b\u3053\u3068<\/strong>\u304b\u3089\u59cb\u3081\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u76ee\u6a19\u3060\u3068\u3057\u3066\u3082\u3001\u7acb\u3061\u4e0a\u3052\u305f\u3070\u304b\u308a\u306e\u30b5\u30a4\u30c8\u306b\u306f\u4eba\u3082\u96c6\u307e\u308a\u306b\u304f\u3044\u3067\u3059\u3002\u305d\u306e\u4e0a\u3001\u4e2d\u8eab\u3082\u4e4f\u3057\u304f\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u308c\u305f\u3068\u3057\u3066\u3082\u3059\u3050\u306b\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u521d\u3081\u306e\u3046\u3061\u306f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092<span style=\"color: #137bae;\"><strong>\u904b\u7528\u3059\u308b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong><\/span>\u3053\u3068\u3084\u3001<span style=\"color: #137bae;\"><strong>\u904b\u55b6\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u78ba\u4fdd\u3059\u308b<\/strong><\/span>\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u904b\u7528\u62c5\u5f53\u8005\u306b\u306f<strong>KGI\u30fbKPI\u3084\u904b\u7528\u65b9\u6cd5\u306a\u3069\u3092\u5171\u6709\u3057\u3001\u8a8d\u8b58\u3092\u3059\u308a\u5408\u308f\u305b\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002<\/p>\n<h3 id=\"i-10\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E5%88%9D%E6%9C%9F%EF%BC%88%E5%8D%8A%E5%B9%B4%E3%80%9C1%E5%B9%B4%EF%BC%89\"><\/span>\u904b\u7528\u521d\u671f\uff08\u534a\u5e74\u301c1\u5e74\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7acb\u3061\u4e0a\u3052\u304b\u3089\u534a\u5e74\u301c1\u5e74\u306e\u671f\u9593\u306e\u904b\u7528\u521d\u671f\u306f\u3001<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6570\u3092\u5897\u3084\u3057\u3001PV\u6570\u3092\u4f38\u3070\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5f53\u9762\u306e\u76ee\u6a19<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>PV\u6570\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5145\u5b9f\u3055\u305b\u3066\u3044\u304d\u3001\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u4e0d\u8db3\u3092\u88dc\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u521d\u3081\u306e\u3046\u3061\u304b\u3089\u58f2\u4e0a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001<span style=\"color: #137bae;\"><strong>\u73fe\u5b9f\u7684\u306b\u9054\u6210\u3067\u304d\u308b\u7bc4\u56f2\u3067\u76ee\u6a19\u3092\u8a2d\u5b9a<\/strong><\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>\u904b\u7528\u521d\u671f\u306f<strong>\u6708\u9593\u306e\u8a18\u4e8b\u4f5c\u6210\u672c\u6570\u30fb\u516c\u958b\u672c\u6570<\/strong>\u3084\u3001\u8a2a\u554f\u8005\u6570\u304c\u5897\u3048\u3066\u3044\u308b\u5834\u5408\u306f\u305d\u308c\u306b\u52a0\u3048\u3066<strong>PV\u6570\u3082KPI<\/strong>\u306b\u8a2d\u5b9a\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-11\"><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E4%B8%AD%E6%9C%9F%EF%BD%9E%E5%BE%8C%E6%9C%9F%EF%BC%881%E5%B9%B4%E3%80%9C2%E5%B9%B4%EF%BC%89\"><\/span>\u904b\u7528\u4e2d\u671f\uff5e\u5f8c\u671f\uff081\u5e74\u301c2\u5e74\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u904b\u7528\u958b\u59cb\u304b\u30891\u301c2\u5e74\u7d4c\u904e\u3057\u305f\u4e2d\u671f\u301c\u5f8c\u671f\u306f\u3001<strong>\u96c6\u5ba2\u6570\u3092\u5897\u52a0\u3055\u305b\u3066\u3044\u304f\u30d5\u30a7\u30fc\u30ba<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>SEO\u5bfe\u7b56\u306b\u672c\u683c\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304d\u3001<span style=\"color: #137bae;\"><strong>\u691c\u7d22\u6d41\u5165\u3092\u5897\u3084\u3057\u3066\u30e1\u30c7\u30a3\u30a2\u3092\u5b89\u5b9a<\/strong><\/span>\u3055\u305b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u53c2\u8003\u306b\u306a\u308b\u306e\u304c\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u95a2\u3059\u308b\u6307\u6a19\u306e\u305f\u3081\u3001<strong>PV\u6570\u3084SS\u6570\u3092KPI\u306b\u8a2d\u5b9a<\/strong>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3082\u3057\u3001KPI\u306b\u8a2d\u5b9a\u3057\u305fPV\u6570\u306b\u5c4a\u304b\u306a\u3044\u5834\u5408\u306f\u3001<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584<\/strong>\u3082\u56f3\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8a2d\u5b9a\u3057\u305f\u6570\u5b57\u306b\u306f\u5c4a\u3044\u3066\u3044\u308b\u3051\u3069CV\u306b\u7d50\u3073\u3064\u304b\u306a\u3044\u5834\u5408\u306f\u3001<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u5411\u4e0a<\/strong>\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u306e\u6ede\u5728\u6642\u9593\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u7387\u306a\u3069\u3092KPI\u306b\u8a2d\u5b9a\u3057\u3001<span style=\"color: #137bae;\"><strong>\u30e6\u30fc\u30b6\u30fc\u306e\u671b\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c<\/strong><\/span>\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"i-12\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%83%AA%E3%82%B9%E3%83%88%E4%B8%80%E8%A6%A7\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u30ea\u30b9\u30c8\u4e00\u89a7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5452\" src=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/checklist-2470549_1280-1.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/checklist-2470549_1280-1.jpg 800w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/checklist-2470549_1280-1-300x200.jpg 300w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/checklist-2470549_1280-1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u8a2d\u5b9a\u3059\u308b\u4e3b\u306aKPI\u3092\u4e00\u89a7\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>CV \uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<\/li>\n<li>PV \uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09<\/li>\n<li>SS \uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff09<\/li>\n<li>UU \uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09<\/li>\n<li>\u76ee\u6a19\u30da\u30fc\u30b8\u3078\u306e\u5230\u9054\u6570<\/li>\n<li>\u81ea\u7136\u691c\u7d22\u6d41\u5165\u6570<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u4fe1\u672c\u6570<\/li>\n<li>\u691c\u7d22\u9806\u4f4d10\u4ee5\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6570<\/li>\n<li>SNS\u30b7\u30a7\u30a2\u6570<\/li>\n<li>\u914d\u4fe1\u30fb\u6295\u7a3f\u6570<\/li>\n<\/ul>\n<h3 id=\"i-13\"><span class=\"ez-toc-section\" id=\"CV_%EF%BC%88%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%EF%BC%89\"><\/span>CV \uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306f\u3001<strong>\u6700\u7d42\u7684\u306b\u5f97\u3089\u308c\u308b\u6210\u679c\u306e\u3053\u3068<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066<span style=\"color: #137bae;\"><strong>\u6700\u3082\u91cd\u8981\u3068\u306a\u308bKPI<\/strong><\/span>\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>CV\u306f\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306b\u5fdc\u3058\u3066\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>CV\u306e\u4f8b<\/p>\n<ul>\n<li>\u5546\u54c1\u8cfc\u5165\u6570<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\u306e\u7533\u3057\u8fbc\u307f\u6570<\/li>\n<li>\u4f1a\u54e1\u767b\u9332\u6570<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570<\/li>\n<li>\u63a1\u7528\u5fdc\u52df\u6570<\/li>\n<li>\u8cc7\u6599\u8acb\u6c42\u3092\u7533\u3057\u8fbc\u307e\u308c\u305f\u6570<\/li>\n<\/ul>\n<p><strong>\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u76ee\u6a19\u9054\u6210\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b<\/strong>\u305f\u3081\u306b\u3001CV\u3092\u6e2c\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-14\"><span class=\"ez-toc-section\" id=\"PV_%EF%BC%88%E3%83%9A%E3%83%BC%E3%82%B8%E3%83%93%E3%83%A5%E3%83%BC%EF%BC%89\"><\/span>PV \uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PV \uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u306f\u3001<strong>\u30da\u30fc\u30b8\u304c\u95b2\u89a7\u3055\u308c\u305f\u56de\u6570<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\nPV\u3082CV\u3068\u540c\u69d8\u306b<strong>\u975e\u5e38\u306b\u91cd\u8981\u306a\u6307\u6a19<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"color: #137bae;\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8a8d\u77e5\u5ea6\u304c\u6e2c\u308c\u308b\u6307\u6a19<\/strong><\/span>\u3067\u3042\u308a\u3001KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<p>SS\u3001UU\u3068\u6df7\u540c\u3057\u3084\u3059\u3044\u305f\u3081\u305d\u308c\u305e\u308c\u306e\u610f\u5473\u306e\u9055\u3044\u3092\u8a8d\u8b58\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3001PV\u306f\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u304c\u7e70\u308a\u8fd4\u3057\u30da\u30fc\u30b8\u3092\u8868\u793a\u3055\u305b\u305f\u5834\u5408\u306b\u3082\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ed6\u306eKPI\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-15\"><span class=\"ez-toc-section\" id=\"SS_%EF%BC%88%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E6%95%B0%EF%BC%89\"><\/span>SS \uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SS \uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff09\u306f\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u8a2a\u554f\u56de\u6570\u3092\u8868\u3059\u6307\u6a19<\/strong>\u3067\u3059\u3002<\/p>\n<p>SS\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u3066\u304b\u3089\u96e2\u8131\u3059\u308b\u307e\u3067\u3092\u8868\u3059\u3082\u306e\u3067\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u5207\u308c\u3066\u304b\u3089\u3082\u3046\u4e00\u5ea6\u8a2a\u554f\u3057\u305f\u5834\u5408\u306f\u30ab\u30a6\u30f3\u30c8\u6570\u304c\u5897\u3048\u307e\u3059\u3002<\/p>\n<p>\u77ed\u6642\u9593\u306b\u8907\u6570\u30da\u30fc\u30b8\u3092\u898b\u3066\u3082\u3001PV\u6570\u306f\u5897\u3048\u3066\u3082\u3001SS\u306e\u30ab\u30a6\u30f3\u30c8\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4e00\u5b9a\u6642\u9593\u304c\u7d4c\u904e\u3057\u3066\u304b\u3089\u307e\u305f\u95b2\u89a7\u3057\u305f\u3068\u304d\u306f\u3001PV\u3082SS\u3082\u30ab\u30a6\u30f3\u30c8\u304c\u5897\u3048\u308b\u3068\u3044\u3046\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p>SS\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u306f\u3001<span style=\"color: #137bae;\"><strong>\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u308c\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3059\u308b\u5fc5\u8981<\/strong><\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u304f\u3055\u3093\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u691c\u7d22\u4e0a\u4f4d\u8868\u793a\u306a\u3069\u304c\u6c42\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-16\"><span class=\"ez-toc-section\" id=\"UU_%EF%BC%88%E3%83%A6%E3%83%8B%E3%83%BC%E3%82%AF%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%EF%BC%89\"><\/span>UU \uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>UU \uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09\u3082\u3001<strong>SS\u3068\u540c\u3058\u304f\u30e6\u30fc\u30b6\u30fc\u306e\u8a2a\u554f\u56de\u6570\u3092\u8868\u3059\u6307\u6a19<\/strong>\u3067\u3059\u3002<\/p>\n<p>SS\u3068\u306e\u9055\u3044\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u5207\u308c\u305f\u5f8c\u306b\u3082\u3046\u4e00\u5ea6\u8a2a\u554f\u3057\u3066\u3082\u30ab\u30a6\u30f3\u30c8\u306f\u5897\u52a0\u3057\u307e\u305b\u3093\u3002<\/p>\n<p>UU\u3068SS\u306e\u9055\u3044\u306f\u3001\u6c34\u65cf\u9928\u306e\u6765\u5834\u8005\u6570\u3067\u4f8b\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><strong>UU\u306f\u30011\u65e5\u306e\u6c34\u65cf\u9928\u306e\u6765\u5834\u8005\u6570\uff08\u8a2a\u554f\u8005\u6570\uff09<\/strong>\u3001<strong>SS\u306f\u9928\u5185\u306b\u5165\u3063\u305f\u56de\u6570<\/strong>\u3092\u8868\u3057\u307e\u3059\u3002\u4e00\u5ea6\u5916\u306b\u51fa\u3066\u4f11\u61a9\u3057\u3001\u540c\u3058\u30c1\u30b1\u30c3\u30c8\u3067\u518d\u5165\u5834\u3057\u305f\u5834\u5408\u306fSS\u3060\u3051\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><span style=\"color: #137bae;\"><strong>UU\u6570\u304c\u9ad8\u3044\u30b5\u30a4\u30c8\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u96c6\u3081\u3089\u308c\u3066\u3044\u308b<\/strong><\/span>\u3053\u3068\u306b\u306a\u308a\u3001<strong>\u62e1\u6563\u529b\u3084\u9b45\u529b\u304c\u9ad8\u3044\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308b<\/strong>\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>UU\u6570\u3088\u308a\u3082PV\u6570\u306e\u65b9\u304c\u591a\u3044\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u305d\u308c\u3060\u3051\u96e2\u8131\u3092\u9632\u3044\u3067\u591a\u304f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3066\u304f\u308c\u3066\u3044\u308b\u3068\u3082\u8003\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u305d\u308c\u3082\u60aa\u3044\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3 id=\"i-17\"><span class=\"ez-toc-section\" id=\"%E7%9B%AE%E6%A8%99%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%B8%E3%81%AE%E5%88%B0%E9%81%94%E6%95%B0\"><\/span>\u76ee\u6a19\u30da\u30fc\u30b8\u3078\u306e\u5230\u9054\u6570<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u76ee\u6a19\u30da\u30fc\u30b8\u3078\u306e\u5230\u9054\u6570\u306f\u3001<strong>\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u6307\u6a19<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u5230\u9054\u3057\u305f\u6570\u3092\u8868\u3059\u3082\u306e\u3067\u3001<span style=\"color: #137bae;\"><strong>\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a73\u7d30\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3055\u308c\u305f\u6570<\/strong><\/span>\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u3069\u308c\u3060\u3051\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u95a2\u5fc3\u3092\u6301\u305f\u308c\u3066\u3044\u308b\u304b\u306e\u6307\u6a19\u3068\u306a\u308b\u305f\u3081\u3001<strong>\u30e1\u30c7\u30a3\u30a2\u5185\u306e\u52d5\u7dda\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b<\/strong>\u3082\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u554f\u3044\u5408\u308f\u305b\u30da\u30fc\u30b8\u306a\u3069\u306e\u76ee\u6a19\u30da\u30fc\u30b8\u307e\u3067\u306e\u4e2d\u9593\u5730\u70b9\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3 id=\"i-18\"><span class=\"ez-toc-section\" id=\"%E8%87%AA%E7%84%B6%E6%A4%9C%E7%B4%A2%E6%B5%81%E5%85%A5%E6%95%B0\"><\/span>\u81ea\u7136\u691c\u7d22\u6d41\u5165\u6570<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u81ea\u7136\u691c\u7d22\u6d41\u5165\u3068\u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u753b\u9762\u3067\u3001<strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u4ee5\u5916\u306eGoogle\u304b\u3089\u8a55\u4fa1\u3055\u308c\u3066\u8868\u793a\u3055\u308c\u305f\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u81ea\u7136\u691c\u7d22\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3068\u3082\u3044\u3044\u3001\u691c\u7d22\u7a93\u306a\u3069\u304b\u3089\u691c\u7d22\u3057\u3066\u3001<span style=\"color: #137bae;\"><strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc<\/strong><\/span>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u81ea\u7136\u691c\u7d22\u6d41\u5165\u6570\u306f\u3001SEO\u5bfe\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u91cd\u8981\u3067\u3001<strong>\u8868\u793a\u56de\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3068\u30af\u30ea\u30c3\u30af\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068<\/strong>\u3067\u5897\u3084\u305b\u307e\u3059\u3002<\/p>\n<h3 id=\"i-19\"><span class=\"ez-toc-section\" id=\"%E6%A4%9C%E7%B4%A2%E9%A0%86%E4%BD%8D10%E4%BB%A5%E5%86%85%E3%81%AE%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%95%B0\"><\/span>\u691c\u7d22\u9806\u4f4d10\u4ee5\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6570<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306710\u4f4d\u4ee5\u5185\u306b\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6570<\/strong>\u3082\u91cd\u8981\u306aKPI\u3067\u3059\u3002<\/p>\n<p>\u691c\u7d22\u9806\u4f4d10\u4f4d\u4ee5\u5185\u3092\u7372\u5f97\u3059\u308b\u3068\u3001<span style=\"color: #137bae;\"><strong>\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u308b\u56de\u6570\u3082\u5897\u3048\u308b\u305f\u3081\u3001\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5897\u3048\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u305f\u3060\u3057\u300110\u4ee5\u5185\u3068\u3044\u3063\u3066\u3082\u300110\u4f4d\u306b\u3055\u3048\u5165\u308c\u3070\u3044\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u691c\u7d22\u9806\u4f4d10\u4ee5\u5185\u3067\u3082\u3001<strong>1\u4f4d\u306810\u4f4d\u3067\u306fCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p>2021\u5e74\u306bseo Clarity\u304c\u8abf\u67fb\u3057\u305f\u30c7\u30fc\u30bf\u3067\u306f\u3001\u65e5\u672c\u306eCTR\u306f<strong>1\u4f4d\u304c13.94%<\/strong>\u306b\u5bfe\u3057\u3001<strong>10\u4f4d\u3067\u306f1.32%<\/strong>\u307e\u3067\u843d\u3061\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>100\u56de\u8868\u793a\u3055\u308c\u308c\u3070\u30011\u4f4d\u306810\u4f4d\u3067\u306f\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u56de\u6570\u304c13\u56de\u307b\u3069\u306e\u5dee\u304c\u751f\u3058\u308b\u305f\u3081\u3001\u305d\u308c\u3060\u3051\u5927\u304d\u306a\u6a5f\u4f1a\u640d\u5931\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u521d\u3081\u306e\u3046\u3061\u306f10\u4ee5\u5185\u3092\u76ee\u6307\u3057\u3066\u3001<span style=\"color: #137bae;\"><strong>10\u4ee5\u5185\u306b\u5165\u308b\u6570\u304c\u5897\u3048\u3066\u304d\u305f\u3089\u3055\u3089\u306b\u691c\u7d22\u9806\u4f4d\u3092\u4e0a\u3052\u308b\u305f\u3081\u306eKPI\u3092\u8a2d\u5b9a<\/strong><\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u53c2\u7167\uff1a<a href=\"https:\/\/www.seoclarity.net\/mobile-desktop-ctr-study-11302\/\" target=\"_blank\" rel=\"nofollow noopener\">CTR Research Study: The Largest Ever for SEO<\/a><\/p>\n<h3 id=\"i-20\"><span class=\"ez-toc-section\" id=\"SNS%E3%82%B7%E3%82%A7%E3%82%A2%E6%95%B0\"><\/span>SNS\u30b7\u30a7\u30a2\u6570<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PV\u3084UU\u3001SS\u306a\u3069\u3068\u540c\u69d8\u306b\u3001<strong>SNS\u3067\u306e\u30b7\u30a7\u30a2\u6570\u3082\u91cd\u8981\u306aKPI<\/strong>\u3067\u3059\u3002<\/p>\n<p>SNS\u3067\u306ePR\u6d3b\u52d5\u3092\u6d3b\u767a\u5316\u3059\u308c\u3070\u3001SNS\u7d4c\u7531\u3067\u306e\u30a2\u30af\u30bb\u30b9\u304c\u671f\u5f85\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001<span style=\"color: #137bae;\"><strong>\u81ea\u793e\u306e\u77e5\u540d\u5ea6\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u30b7\u30a7\u30a2\u6570\u3060\u3051\u3067\u306a\u304f\u3001SNS\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u8981\u6ce8\u76ee\u3067\u3001<strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3051\u308c\u3070\u6ce8\u76ee\u5ea6\u3082\u9ad8\u3044\u3068\u4e88\u6e2c\u3067\u304d\u308b\u305f\u3081SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6210\u9577\u5ea6\u5408\u3044\u3082\u6e2c\u308c\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001SNS\u3067\u300c\u30d0\u30ba\u308b\u300d\u3053\u3068\u3060\u3051\u3092\u76ee\u6a19\u306bPR\u6d3b\u52d5\u3092\u884c\u3046\u306e\u306f\u3001\u708e\u4e0a\u30ea\u30b9\u30af\u3082\u8003\u616e\u3059\u308b\u3068\u3042\u307e\u308a\u3044\u3044\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3042\u304f\u307e\u3067\u3082\u3001<span style=\"color: #137bae;\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3084\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u304c\u76ee\u7684<\/strong><\/span>\u3067\u3042\u308b\u3053\u3068\u306f\u628a\u63e1\u3057\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3 id=\"i-21\"><span class=\"ez-toc-section\" id=\"%E9%85%8D%E4%BF%A1%E3%83%BB%E6%8A%95%E7%A8%BF%E6%95%B0\"><\/span>\u914d\u4fe1\u30fb\u6295\u7a3f\u6570<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u914d\u4fe1\u30fb\u6295\u7a3f\u6570\u3068\u306f\u3001\u516c\u958b\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u306e\u3053\u3068\u3067\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067<strong>\u3069\u308c\u3060\u3051\u7cbe\u529b\u7684\u306b\u3001\u304b\u3064\u7d99\u7d9a\u7684\u306b\u6d3b\u52d5\u3057\u3066\u3044\u308b\u304b<\/strong>\u3092\u56f3\u308c\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u672c\u6570\u304c\u591a\u3051\u308c\u3070\u3001\u305d\u306e\u5206\u7279\u5b9a\u306e\u9818\u57df\u306b\u304a\u3051\u308b\u60c5\u5831\u304c\u5145\u5b9f\u3057\u3066\u304d\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u6d41\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3057\u3066\u7d99\u7d9a\u7684\u306b\u898b\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001<strong><span style=\"color: #137bae;\">\u5b9a\u671f\u7684\u306a\u767a\u4fe1\u3068\u66f4\u65b0<\/span><\/strong>\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u6570\u91cf\u3060\u3051\u3067\u306a\u304f\u8cea\u3082\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u306b\u3088\u308a\u3001\u3055\u3089\u306b\u826f\u8cea\u306a\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3078\u6210\u9577\u3055\u305b\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"i-22\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E8%A8%AD%E5%AE%9A%E3%81%A7%E6%84%8F%E8%AD%98%E3%81%99%E3%81%B9%E3%81%8D5%E3%81%A4%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u3067\u610f\u8b58\u3059\u3079\u304d5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5451\" src=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/alizee-baudez-a4Nid9fLLlo-unsplash.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/alizee-baudez-a4Nid9fLLlo-unsplash.jpg 800w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/alizee-baudez-a4Nid9fLLlo-unsplash-300x200.jpg 300w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/04\/alizee-baudez-a4Nid9fLLlo-unsplash-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u3001SMART\u306e\u6cd5\u5247\u306b\u5247\u308a\u8a2d\u5b9a\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>KPI\u8a2d\u5b9a\u306e\u969b\u306b\u610f\u8b58\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u3054\u3068\u306b\u9069\u5207\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u9054\u6210\u3067\u304d\u308b\u30e9\u30a4\u30f3\u306e\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u63b2\u3052\u308b<\/li>\n<li>\u4e2d\u9577\u671f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u671f\u9650\u3092\u8a2d\u5b9a\u3057\u3066\u8a08\u753b\u3092\u7acb\u3066\u308b<\/li>\n<\/ol>\n<h3 id=\"i-23\"><span class=\"ez-toc-section\" id=\"%E3%82%B5%E3%82%A4%E3%83%88%E3%82%84%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%94%E3%81%A8%E3%81%AB%E9%81%A9%E5%88%87%E3%81%AA%E6%8C%87%E6%A8%99%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\"><\/span>\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u3054\u3068\u306b\u9069\u5207\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u307e\u305a\u3001<strong>\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u3054\u3068\u306b\u9069\u5207\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/strong>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u30da\u30fc\u30b8\u3067\u3082\u3001\u540c\u3058\u6570\u5024\u76ee\u6a19\u3092\u63b2\u3052\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u72d9\u3044\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306b\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u304c\u691c\u7d22\u9806\u4f4d1\u4f4d\u3092\u7372\u5f97\u3057\u305f\u3068\u3057\u3066\u3082\u540c\u3058PV\u6570\u3092\u7372\u5f97\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u8907\u6570\u306e\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001<strong>\u30b8\u30e3\u30f3\u30eb\u304c\u7570\u306a\u308c\u3070\u898b\u8fbc\u3081\u308b\u30a2\u30af\u30bb\u30b9\u3082\u9055\u3063\u3066\u304f\u308b<\/strong>\u305f\u3081\u3001<span style=\"color: #137bae;\"><strong>\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u3054\u3068\u306bKPI\u306e\u6570\u5024\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/span>\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-24\"><span class=\"ez-toc-section\" id=\"%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%8C%E5%8F%AF%E8%83%BD%E3%81%AA%E6%8C%87%E6%A8%99%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\"><\/span>\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/strong>\u3053\u3068\u3082\u3001\u5927\u5207\u306a\u30dd\u30a4\u30f3\u30c8\u306e\u4e00\u3064\u3067\u3059\u3002SMART\u306e\u6cd5\u5247\u306e\u300c<strong>Specific\uff1a\u5177\u4f53\u7684\u30fb\u660e\u78ba<\/strong>\u300d\u300c<strong>Measurable\uff1a\u6e2c\u5b9a\u53ef\u80fd\u306a<\/strong>\u300d\u306b\u8a72\u5f53\u3059\u308b\u90e8\u5206\u3067\u3059\u3002<\/p>\n<p>KPI\u3092\u7528\u3044\u305f\u6539\u5584\u7b56\u306e\u7acb\u6848\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u304c\u306a\u3051\u308c\u3070\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306a\u6307\u6a19\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001PV\u3084SS\u3001CV\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u304c<span style=\"color: #137bae;\">\u3001<strong>\u6570\u5024\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u76ee\u6307\u3059\u5834\u6240\u304c\u660e\u78ba\u306b\u306a\u308b<\/strong><\/span>\u305f\u3081\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"i-25\"><span class=\"ez-toc-section\" id=\"%E9%81%94%E6%88%90%E3%81%A7%E3%81%8D%E3%82%8B%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%AE%E7%8F%BE%E5%AE%9F%E7%9A%84%E3%81%AA%E7%9B%AE%E6%A8%99%E3%82%92%E6%8E%B2%E3%81%92%E3%82%8B\"><\/span>\u9054\u6210\u3067\u304d\u308b\u30e9\u30a4\u30f3\u306e\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u63b2\u3052\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u9054\u6210\u3067\u304d\u308b\u30e9\u30a4\u30f3\u306e\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u63b2\u3052\u308b\u3053\u3068\u3082\u91cd\u8981<\/strong>\u3067\u3059\u3002SMART\u306e\u6cd5\u5247\u306e\u300c<strong>Achievable\uff1a\u9054\u6210\u53ef\u80fd\u306a<\/strong>\u300d\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7acb\u3061\u4e0a\u3052\u76f4\u5f8c\u306b\u300c1\u30f6\u6708\u4ee5\u5185\u306b300\u8a18\u4e8b\u4ee5\u4e0a\u6295\u7a3f\u300d\u306a\u3069\u3001\u9054\u6210\u4e0d\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u63b2\u3052\u3066\u3082<span style=\"color: #137bae;\"><strong>\u30c1\u30fc\u30e0\u306b\u8ca0\u8377\u304c\u304b\u304b\u3063\u3066\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u306b\u5931\u6557\u3059\u308b\u6050\u308c<\/strong><\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5c06\u6765\u7684\u306b\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306a\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u63b2\u3052\u308b\u3053\u3068\u3067\u3001<strong>\u30c1\u30fc\u30e0\u306e\u58eb\u6c17\u3082\u9ad8\u307e\u308a\u305d\u306e\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u7a81\u304d\u9032\u3080\u3053\u3068\u304c\u3067\u304d\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-26\"><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E9%95%B7%E6%9C%9F%E7%9A%84%E3%81%AA%E7%9B%AE%E6%A8%99%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\"><\/span>\u4e2d\u9577\u671f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001<span style=\"color: #137bae;\"><strong>\u77ed\u671f\u9593\u3067\u3059\u3050\u306b\u5927\u304d\u306a\u6210\u679c\u304c\u51fa\u308b\u3082\u306e\u3067\u306f\u306a\u3044<\/strong><\/span>\u305f\u3081\u3001\u4e2d\u9577\u671f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3088\u304f\u76ee\u6a19\u3068\u3057\u3066\u63b2\u3052\u3089\u308c\u308b\u306e\u304cPV\u3084CV\u306a\u3069\u3067\u3059\u304c\u3001PV\u3084CV\u306f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u55b6\u304c\u8ecc\u9053\u306b\u4e57\u308a\u59cb\u3081\u3066\u304b\u3089\u8a2d\u5b9a\u3059\u308b\u76ee\u6a19\u3067\u3059\u3002<\/p>\n<p><strong>\u7acb\u3061\u4e0a\u3052\u76f4\u5f8c\u306f\u8a8d\u77e5\u7372\u5f97\u306e\u6bb5\u968e<\/strong>\u3067\u3042\u308a\u3001\u8a8d\u77e5\u7372\u5f97\u306b\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>PV\u306f\u691c\u7d22\u9806\u4f4d\u304c\u4e0a\u304c\u308c\u3070CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3082\u9ad8\u304f\u306a\u308a\u3001\u305d\u3046\u306a\u308c\u3070\u304a\u306e\u305a\u3068\u5897\u3048\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001<span style=\"color: #137bae;\"><strong>\u76ee\u5148\u306ePV\u6570\u306a\u3069\u306b\u306f\u3053\u3060\u308f\u308a\u904e\u304e\u306a\u3044\u3053\u3068\u304c\u91cd\u8981<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<h3 id=\"i-27\"><span class=\"ez-toc-section\" id=\"%E6%9C%9F%E9%99%90%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%97%E3%81%A6%E8%A8%88%E7%94%BB%E3%82%92%E7%AB%8B%E3%81%A6%E3%82%8B\"><\/span>\u671f\u9650\u3092\u8a2d\u5b9a\u3057\u3066\u8a08\u753b\u3092\u7acb\u3066\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>KPI\u8a2d\u5b9a\u3092\u3059\u308b\u969b\u306f\u3001\u671f\u9650\u3092\u8a2d\u5b9a\u3057\u3066\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002SMART\u306e\u6cd5\u5247\u306e\u300c<strong>Time-bound\uff1a\u671f\u9650<\/strong>\u300d\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u671f\u9650\u304c\u306a\u3044\u76ee\u6a19\u306f\u65bd\u7b56\u304c\u66d6\u6627<\/strong>\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u3001<span style=\"color: #137bae;\"><strong>\u6570\u5024\u76ee\u6a19\u3082\u8a2d\u5b9a\u3057\u3065\u3089\u3044<\/strong><\/span>\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>KPI\u8a2d\u5b9a\u3092\u3059\u308b\u76ee\u6a19\u306f\u6700\u7d42\u76ee\u7684\u3067\u3042\u308bKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u3067\u3042\u308a\u3001<strong>KGI\u304b\u3089\u9006\u7b97\u3057\u3066KPI\u3092\u6c7a\u3081\u3066\u3044\u304f<\/strong>\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c1\u30f6\u6708\u9593\u306eCV\u6570\u300d\u300c\u3007\u6708\u307e\u3067\u306b\u691c\u7d22\u9806\u4f4d10\u4ee5\u5185\u309210\u3064\u5897\u3084\u3059\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u304b\u3064\u671f\u9650\u306e\u3042\u308b\u76ee\u6a19\u3067\u306a\u3051\u308c\u3070\u3001\u7740\u5730\u70b9\u3092\u898b\u5931\u3063\u3066\u6539\u5584\u7b56\u3082\u7acb\u3066\u3089\u308c\u306a\u3044\u307e\u307e\u9032\u3093\u3067\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u6700\u7d42\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u306f\u3001\u3044\u3064\u307e\u3067\u306b\u4e2d\u9593\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u300d\u3092\u610f\u8b58\u3057\u3066<span style=\"color: #137bae;\"><strong>\u671f\u9650\u3092\u8a2d\u3051\u3066KPI\u3092\u8a2d\u5b9a<\/strong><\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"i-28\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5362\" src=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/03\/faq-2643072_1280.jpg\" alt=\"\" width=\"800\" height=\"436\" srcset=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/03\/faq-2643072_1280.jpg 800w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/03\/faq-2643072_1280-300x164.jpg 300w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2024\/03\/faq-2643072_1280-768x419.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h3 id=\"i-29\"><span class=\"ez-toc-section\" id=\"PV%E6%95%B0%E3%81%AE%E7%9B%AE%E5%AE%89%E3%81%AF%E3%81%A9%E3%82%8C%E3%81%8F%E3%82%89%E3%81%84%E3%81%A7%E3%81%99%E3%81%8B%EF%BC%9F\"><\/span>PV\u6570\u306e\u76ee\u5b89\u306f\u3069\u308c\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u6210\u529f\u3068\u3044\u3048\u308bPV\u6570\u306e\u76ee\u5b89\u306f\u3001\u7d0410\u4e07PV<\/strong>\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u76ee\u5b89\u3067\u4f01\u696d\u3084\u4e8b\u696d\u306b\u3088\u3063\u3066\u524d\u5f8c\u3057\u307e\u3059\u304c\u3001<strong><span style=\"color: #137bae;\">10\u4e07PV\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u308c\u3070\u4e00\u5b9a\u306e\u6210\u679c\u304c\u898b\u8fbc\u3081\u308b<\/span><\/strong>\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u521d\u3081\u304b\u3089PV\u657010\u4e07\u3092\u8a2d\u5b9a\u3057\u3066\u3082\u9054\u6210\u306f\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u4ed6\u306e\u6307\u6a19\u3082\u898b\u306a\u304c\u3089\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u304b\u3089PV\u6570\u3092\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u30011\u4ef6\u306e\u6210\u7d04\u306b\u5fc5\u8981\u306a\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u3084PV\u6570\u306e\u76ee\u5b89\u3092\u8a08\u7b97\u3057\u30011\u30f6\u6708\u306e\u76ee\u6a19PV\u6570\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u6b63\u78ba\u306aCVR\u3092\u628a\u63e1\u3057\u305f\u3046\u3048\u3067\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u7acb\u3066\u308b<\/strong>\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<h3 id=\"i-30\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%AF%E3%81%A9%E3%82%8C%E3%81%8F%E3%82%89%E3%81%84%E3%81%AE%E9%A0%BB%E5%BA%A6%E3%81%A7%E8%A1%8C%E3%81%86%E3%81%A8%E8%89%AF%E3%81%84%E3%81%A7%E3%81%99%E3%81%8B%EF%BC%9F\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u3069\u308c\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u884c\u3046\u3068\u826f\u3044\u3067\u3059\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u65e5\u3005\u3053\u307e\u3081\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u4e00\u5b9a\u306e\u671f\u9593\u3092\u8981\u3057\u307e\u3059\u304c\u3001<span style=\"color: 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Console\uff08\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\uff09\u306a\u3069\u306e\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u3053\u307e\u3081\u306b\u78ba\u8a8d\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"i-31\"><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E8%A9%95%E4%BE%A1%E5%9F%BA%E6%BA%96%E3%82%92%E6%95%99%E3%81%88%E3%81%A6%E3%81%8F%E3%81%A0%E3%81%95%E3%81%84\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8a55\u4fa1\u57fa\u6e96\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8a55\u4fa1\u57fa\u6e96\u306f\u3001<strong>\u6ede\u5728\u6642\u9593\u3084\u76f4\u5e30\u7387\u306a\u3069\u306e\u30c7\u30fc\u30bf<\/strong>\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n<p>Google Analytics\uff08\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u306b\u6ede\u5728\u3057\u305f\u6642\u9593\u3084\u3001\u4ed6\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3057\u305f\u304b\u3069\u3046\u304b\u306a\u3069\u304c\u308f\u304b\u308a\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u8a55\u4fa1\u57fa\u6e96\u306b\u6700\u9069\u3067\u3059\u3002<\/p>\n<p><strong>\u6ede\u5728\u6642\u9593<\/strong>\u306f\u8a18\u4e8b\u306e\u4e2d\u8eab\u304c\u8aad\u307e\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u304c\u5206\u6790\u3067\u304d\u3001<span style=\"color: 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class=\"ez-toc-section\" id=\"%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AE%E9%81%8B%E7%94%A8%E4%BB%A3%E8%A1%8C%E3%81%AA%E3%82%89and_media%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE\"><\/span>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u4ee3\u884c\u306a\u3089and media\u682a\u5f0f\u4f1a\u793e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5122\" src=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2023\/12\/and-media-company-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1246\" srcset=\"https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2023\/12\/and-media-company-scaled.jpg 2560w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2023\/12\/and-media-company-300x146.jpg 300w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2023\/12\/and-media-company-1024x498.jpg 1024w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2023\/12\/and-media-company-768x374.jpg 768w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2023\/12\/and-media-company-1536x748.jpg 1536w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2023\/12\/and-media-company-2048x997.jpg 2048w, https:\/\/andmedia.co.jp\/blog\/wp-content\/uploads\/2023\/12\/and-media-company-940x458.jpg 940w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<table style=\"border-collapse: collapse; width: 100.141%; height: 215px;\">\n<tbody>\n<tr style=\"height: 39px;\">\n<th style=\"width: 16.9034%; height: 39px;\">\u4f1a\u793e\u540d<\/th>\n<td style=\"width: 83.0965%; height: 39px;\">and media\u682a\u5f0f\u4f1a\u793e<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<th style=\"width: 16.9034%; height: 39px;\">\u8a2d\u7acb<\/th>\n<td style=\"width: 83.0965%; height: 39px;\">2019\u5e744\u670815\u65e5<\/td>\n<\/tr>\n<tr style=\"height: 63px;\">\n<th style=\"width: 16.9034%; height: 59px;\">\u6240\u5728\u5730<\/th>\n<td style=\"width: 83.0965%; height: 59px;\">\u3012151-0062<br \/>\n\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u5143\u4ee3\u3005\u6728\u753a27-14<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<th style=\"width: 16.9034%; height: 39px;\">\u96fb\u8a71\u756a\u53f7<\/th>\n<td style=\"width: 83.0965%; height: 39px;\">03-4500-9407<\/td>\n<\/tr>\n<tr style=\"height: 39px;\">\n<th style=\"width: 16.9034%; height: 39px;\">URL<\/th>\n<td style=\"width: 83.0965%; height: 39px;\"><a href=\"https:\/\/andmedia.co.jp\/\">https:\/\/andmedia.co.jp\/<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u4ee3\u884c\u306a\u3089\u3001and media\u682a\u5f0f\u4f1a\u793e\u306b\u304a\u4efb\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>GA4\u30fbLookerStudio\u3068\u3044\u3063\u305f\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u3001<strong>\u8cb4\u793e\u30e1\u30c7\u30a3\u30a2\u306e\u72b6\u6cc1\u3092\u8996\u899a\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u57fa\u76e4\u3092\u69cb\u7bc9<\/strong>\u3057\u3001\u6700\u65b0\u306e\u30b5\u30a4\u30c8\u5206\u6790\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n<p>\u8c4a\u5bcc\u306a\u81ea\u793e\u30e1\u30c7\u30a3\u30a2\u306eSEO\u30ce\u30a6\u30cf\u30a6\u3092\u5b58\u5206\u306b\u6d3b\u7528\u3057\u3001\u8cb4\u793e\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u9577\u3068\u3068\u3082\u306b\u6210\u679c\u306e\u7372\u5f97\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<p><span style=\"color: #137bae;\"><strong>KPI\u8a2d\u5b9a\u3092\u306f\u3058\u3081\u3068\u3057\u305fSEO\u5bfe\u7b56\u306e\u30b5\u30dd\u30fc\u30c8<\/strong><\/span>\u3082\u884c\u3063\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u4e00\u5ea6\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>  <a href=\"https:\/\/andmedia.co.jp\/owned-lead\/\" class=\"btn raised main-bc strong\">andmedia\u306b\u7121\u6599\u76f8\u8ac7\u3059\u308b<\/a><\/p>\n<p>  <a href=\"https:\/\/andmedia.co.jp\/service-form\/\" class=\"btn flat2\">\u307e\u305a\u306f\u8cc7\u6599\u8acb\u6c42<\/a><\/p>\n<h2 id=\"i-33\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9A%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%AEKPI%E3%81%AF%E9%81%8B%E7%94%A8%E7%9B%AE%E7%9A%84%E3%81%AB%E5%BF%9C%E3%81%98%E3%81%A6%E8%A8%AD%E5%AE%9A%E3%81%97%E3%82%88%E3%81%86\"><\/span>\u307e\u3068\u3081\uff1a\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u904b\u7528\u76ee\u7684\u306b\u5fdc\u3058\u3066\u8a2d\u5b9a\u3057\u3088\u3046<span 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